FITCH
Morrisons
Revitalise. Elevate. Educate
Evolve the Morrisons retail experience with a fresh visual language that reflected authenticity, craft, value and quality.
The project evolved numerous concepts across large to small format stores and key departments including developing a new mid size store in New Milton and small format M Local stores.
Morrisons
Sweet Store Refresh
Phase 1 of the revitalise program delivered a brand refresh to medium format stores with a view to refresh what was a tired market street experience. Particular focus was given to elevating the role of the expert in store, highlighting the skills of trained butchers, fishmongers and bakers, and the commitment to British produce and UK farming.
As a result of the success of phase 1, the project expanded across new formats department projects.
Morrisons
Kitchen Table Concept
Phase 1 of the revitalise program delivered a brand refresh to the medium format store with a view to refresh what was a tired market hall experience. Particular focus was given to elevation the role of the expert in store, highlighting the skills of trained butchers, fishmongers and bakers, and the commitment to British produce and UK farming.
The concept referenced the authenticity and craft of the great kitchen cook, with chopping board references and rethought packaging that put fresh produce at the heart of the product experience.
Morrisons
M Local
Morrisons’ first small format store focused on a visual language that projected a love for food and value with a real focus on local community.
