Brand Sysems

An Overview

A selection of documented brand systems developed over many projects.
Clients include: Sberbank, HSBC, Hyundai, Guiness, Helmann’s, Lipton Tea, FujiFilm, Google, Hardware, Unilever, Russian Standard Bank and many more.

Front of House Packaging

Detailed packaging guidelines outlining the core principles around Hellmann’s front of house products. 
Lipton Ice Tea

Brand and strategy bible

An in depth guideline outlining the core values and principles for the Lipton brand.
Dulux Decorator Centre

Full brand system

A detail overview of the revised branding for Dulux’s trade retail offering. The book outlined the brands strategy and ethos, brand assets and tone of voice, and principles for creating digital and physics assets.

Packaging Toolkit

The toolkit illustrated the brand packaging principles for the family of SCA products.

Brandmark Guidelines

Core brand guidelines detailing the principles when using the new Guinness brand mark. What version to use where and clear do’s and don’ts.

Advertising and Editorial Guidelines

A detail overview of the refreshed brand system and how to use it across advertising and editorial uses.
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