The London Stadium

Fluid movement

Following the success of the Olympic Games, the stadium transitioned its main use to the home of West Ham football club. The project provides a refined navigation system to compliment the hospitality spaces and aid the fans as they move through the public concourses .

The signage needed to reflect the modern combination of blacks and timbers that run throughout the space.

The full suite of signage covered everything from over entrance and exit signage to directional signage for walls or hung from ceilings and placed in main routes and at the top and bottoms of escalators.

Wayfinding for the restroom facilities was applied as supersizes graphics applied to the wall or finished to match the core materials of the hospitality space.

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