FujiFilm – House of Photography

Play. Discover. Create.

Full identity design system for FujiFilm’s first flagship retail space located on Long Acre in the heart of London.

A vivid brand system was developed for the new brand, referencing the graduations of colour found in landscape photography, the bright and sometimes blurred connection between land and sky.

House of Photography Logo
House of photography poster example

An accompanying App was created for the store, as an extension of the VIP club, it gave customers access to news, and calendar of events and talks, and the ability to book studio space.

the store offered moments of discovery and insight throughout. 


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