Kelly’s Irish Cream
Timeless contemporary
Tasked to create a new brand for a fine Irish cream liqueur produced with love from the dairy farmers of Tipperary.
The brand makes a step change from the more traditional look an feel of other Irish Creams by bringing a more contemporary aesthetic to the brand whilst still retaining a nod to the heritage and history of Ireland.
The branding went through a number of revisions to land on the appropriate typographic and visual styles that would position the brand appropriately.
See a number of the alt versions below.
